MERINO WOOL: NOT JUST FOR ACTIVE WEAR

 

When you hear merino wool, you might think athletic wear or base layers for skiing, but we’re hear to change that.

This fabric is a blend of modern elegance and everyday practicality – breathable, durable, and unbelievably soft.

If you’re not convinced, have a read and let us know your thoughts on merino wool in your everyday wardrobe.

From Sheep to Shirt: The Journey of Merino Wool

First of all, it’s derived from Merino sheep - raised mainly in New Zealand and Australia.

Before we get our hands on it, the fibre undergoes a finely-tuned process.

  • Cleaning: The raw merino wool is first cleansed to remove impurities.

  • Alignment: Through carding, fibres come together.

  • Spinning: These fibres morph into high-quality yarn.

  • Finishing: A dyeing and pre-washing process adds the final luxe touch.

This results in ultra-soft fibres that are so nice against the skin, making our merino wool shirts a wardrobe must-have.

Why Choose Merino Wool for Our Clothing?

We choose merino, even if it’s a little more costly than other materials, because it offers:

  • Adaptive Comfort: Merino wool regulates body temperature. Ideal for layering and year-round wear.

  • Odor-Resistance: Natural antibacterial properties ensure you'll stay fresh.

  • Eco-Conscious Commitment: A biodegradable option and renewable resource.

  • Soft Durability: Merino wool is non-itchy, soft, warm, and durable.

Our Merino wool clothing is designed to be versatile, fitting seamlessly into your wardrobe.

Whether it’s the classic Verbena or the drap-y Vervain, these pieces bring a touch of sophistication to your everyday style. They're perfect as statement pieces or layered for a chic look.

We designed the Sorrel Tank precisely to make your lighter pieces last into the next, cooler seasons. Talk about versatility!

Trust us, you’ll have these pieces forever - they are great for wearing on their own, or a light layer.

Browse our Merino Tops Collection and find your new favourite shirt today.

 
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SERENITY WEST: CHOOSING SUSTAINABLE FASHION OVER FAST FASHION