SERENITY WEST: CHOOSING SUSTAINABLE FASHION OVER FAST FASHION
In today’s world, there is no shortage of fashion trends: enter fast fashion. Fast fashion has become immensely popular because it offers consumers more choices at lower prices. However, it comes at an even greater cost to both our society and the environment.
And big blowout deals like Black Friday and Boxing Day are perpetuating this unsustainable cycle.
Fast fashion companies use unsustainable practices such as unsafe working conditions, unfair wages, polluting processes and the use of damaging materials. These practices harm workers, communities, and our environment. The waste generated by blowout sales alone, is unbelievable. It's time to change the way we think about fashion and clothing.
Sustainable fashion, like what we offer here at Serenity West, is an alternative to fast fashion. It involves the use of less resources, reduces waste, and cares for the people along the way. It’s about mindfully creating pieces.
At Serenity West, we make a conscious effort to create our collections with purpose by:
Choosing quality, natural materials that limit environmental damage
Designing functional pieces that will last beyond trends
Working directly with the people who make our collections
All this, so you can walk down the street feeling confident in gorgeous clothing, and proud of supporting a sustainable future.
Join the community of people shifting our understanding of the fashion industry. It’s time to think about what and who your ‘likes’ and dollars are supporting. Ask questions of the brands you follow before hitting that ‘check out’ button:
Where are the clothes or product made?
What are they made out of?
Would you want this if it wasn’t on sale?
Will you wear it constantly?
If you don’t like the answers to these questions, perhaps that item or business isn’t worth your dollar. It’s these little decisions everyday that come together to make our global community a better place.
In a world that sometimes feels like it's spinning out of control, we're committed to supporting you with quality, natural products and helping make this world a little bit better, one shirt at a time.
So, you won’t be finding any big blowout sales here. Serenity West is an investment. An investment in you, your wardrobe, our small business and a sustainable future.
